By July 20, 2020 Local Stories No Comments

Meet Tommy Johnson of Instyle Yachts in Brickell

Thanks for sharing your story with us Tommy. So, let’s start at the beginning and we can move on from there.

We came as a group of friends to Winter Music Conference on my Yacht just for a few days to enjoy the music and have some fun boating. We ended up staying a little longer and noticed that the area was a good market for Charters, so the decision was made to start our Yacht Charter business and Instyle Yachts was born!

Hector, our trusted Captain has always provided our invited guest with great service and we always hear what a great captain he is. With Hector handling Yacht operations, provisions and maintenance, a couple of others handling the back office, we didn’t have any reservations starting the business.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?

The Coronavirus crisis was certainly a curveball, but the business survived and we are excited to get back to business!

Please tell us about Instyle Yachts.

In the Yachts charter business, we specialize in Yachts 50-75 ft in length, half-day and full day charters between 4-8 hours. We pride ourselves in making unforgettable memories. “This was the best day of my life” is a quote we hear frequently, and we strive to provide that experience to each and every guest.

If you had to go back in time and start over, would you have done anything differently?

Of course when we first started, we assumed business we would have more business than we could handle, but things don’t always go according to your assumptions. We did learn that we have to be patient, invest in advertising, network with other businesses, be flexible, and always insist on providing exceptional service to our clients.




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